Pursuit of Excellence

Only two percent of funeral homes nationwide are recognized annually by the National Funeral Directors Association (NFDA) for their commitment and dedication to excellence. The Pursuit of Excellence Award recognizes NFDA members for their outstanding community service, professional integrity and high ethical standards. Because we go above and beyond the standard level of service for our families and community, we have been honored with this prestigious award. This means you are assured superior quality in everything we provide.

At its annual convention in Philadelphia, PA, the National Funeral Directors Association (NFDA) designated Milward Funeral Directors as a 2016 NFDA Pursuit of Excellence Eagle award recipient. Milward Funeral Directors is one of only 160 funeral homes that were presented with a Pursuit of Excellence award by the NFDA. 

In recognition of their consistent display of professional and ethical excellence, Milward was one of nine funeral homes that was inducted into the NFDA Hall of Excellence in 2013. A NFDA-member funeral home is inducted into the Hall of Excellence upon receiving its 10th Pursuit of Excellence Award.

Achieving recognition in the Pursuit of Excellence program is a rigorous process. A funeral home must meet strict quality service criteria in nine categories of achievement. The categories include: education, compassionate service, technical skills, community and professional service, library or media resources, professional development, in-house staff training, and public and community relations.

Created to recognize long-standing participation in the Pursuit of Excellence program and a consistent display of service excellence, NFDA-member funeral homes are inducted into the Hall of Excellence upon receiving their 10th Pursuit of Excellence Award. This is the 13th year Milward Funeral Directors has been a Pursuit of Excellence recipient.

NFDA is the leading funeral service association, serving more than 10,000 of the 21,500 funeral homes in the United States. From its headquarters in Brookfield, Wis., and its Advocacy Office in Washington, D.C., NFDA provides advocacy, education, information, products, programs and services to help members enhance the quality of service to families.

For more information, visit NFDA.