NFDA Recognizes Milward Funeral Directors with 2015 Pursuit of Excellence Award

For Immediate Release: November 1, 2016

Contact:  National Funeral Directors Association

Brookfield, Wis. – The National Funeral Directors Association (NFDA) is pleased to announce that 160 funeral homes have earned the 2016 Pursuit of Excellence Award. This award is presented by NFDA annually to firms that have demonstrated a commitment to raising the bar on funeral service excellence by adhering to strict ethical and professional standards and providing outstanding service to families and communities.

"We offer our congratulations to all NFDA members that earned the 2016 Pursuit of Excellence Award," said NFDA President Bob Arrington, CCO. “The staff of these funeral homes demonstrate their commitment to the highest professional and ethical standards every single day. They have truly earned this award and we are proud to count them as members of NFDA.”

To earn an NFDA Pursuit of Excellence Award, a funeral home must demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement in the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

NFD honored the 2016 Pursuit of Excellence Award Recipients in October during the All-Star Recognition Ceremony, which took place during the 2016 NFDA International Convention & Expo in Philiadelphia, PA

Information about the NFDA Pursuit of Excellence program can be found by visiting